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Q1: Selecting the proper White Balance: Take your camera outside during daylight and photograph the same scene using different white-balance settings. Move indoors and repeat the exercise with shooting in a tungsten-lighting environment. Finally, find a fluorescent light source and repeat one more time. Pay close attention to how each setting affects the overall colourContinue reading “AW09 – The art of photography”

Observation and analysis (2 hours) After watching the video: Introduction to Photography: The Camera by Ben Long (1h 52m), please answer the following questions. If necessary, refer to your Camera Manual: Name all the functions / buttons on the front of your camera Name all the functions / buttons on the back of your cameraContinue reading “AW08 – The Development of the Camera Part 2”

Question 1 Research, written and practical assignment (4 hours)Throughout this lesson you’ve learnt about the various techniques used and inventors that contributed to the art form that is Photography. Choose only one, do some additional research and in your own words write a report on why you think the chosen technique contributed to what weContinue reading “AW08 – The Development of the Camera Part 1”

Take the moodboard you created in the last lesson task and now create your personal brand logo. When it comes to determining your personal brand, no one knows better than yourself whether you’re traditional, trendy or tough.  Create a unique typeface accompanied by an icon or symbol that showcases you – or an aspect ofContinue reading “AW07 – Logo design”

Customer profile: Create two consumer profiles for a fictional client.You are free to choose the client and the product.  List the things that you think are important to include in a consumer profile and show your research. I think its important to “know” your clients and can feel there hopes and frustrations with them. IContinue reading “AW06 – Customer profile and Moodboard”

Visit a popular store, like an Apple reseller, Nike, Levi’s, H&M or Ikea. The brand should be well-known and you must visit a shop where their products are being displayed or distributed. In smaller towns you may not have access to these stores, in this case you will need to find a section showcasing theseContinue reading “AW05 – Understanding Ideals”

1. Look at the following logos and explain in your own words what you consider their positioning to be (do this for each one). Instagram: Its an app for smartphones that focuses on taking fast pictures and posting them on a social media. I believe the logo represents a polaroid camera to highlight the matter thatContinue reading “AW05 – Understanding Positioning”

Q1: Having watched the video with Nigel French – describe, in your own words, what each of these colour systems means: RGB and CMYK. RGB – This modul uses the primary colors Red, Green and Blue. It adds colors and is therefore called an additiv color model. You should use the RGB mode when designing for web, digitalContinue reading “LT: Colour Theory”

For this assignment, you will need to explain the anatomy of type in a visual way. Not much to explain here, I used the picture from the textbook as inspiration and made this:

Design a poster for a band’s gig. The band is called: “The Keystrokes.”You can decide the name of the band’s tour and remember to include a date, a time and a venue.You can use a visuals and/or typography to design the poster and remember to make the type work with the rest of the design.Continue reading “LT – Designing a gig poster!”