Q1:

Selecting the proper White Balance:
Take your camera outside during daylight and photograph the same scene using different white-balance settings. Move indoors and repeat the exercise with shooting in a tungsten-lighting environment. Finally, find a fluorescent light source and repeat one more time. Pay close attention to how each setting affects the overall colour cast of your images in different lighting environments and write down your findings.

This is hard, the last camera I touched was a polaroid and I found that complicated. And now I have a mirrorless camera at my disposal and for my findings is that I found out that this is not easy. Finding the right settings and find the nest setting etc. proves a bit much for this brain at the moment. Guess I will, or have to get better at it, but keeping track on my new mirrorless is hard. But miraculously I found the white balance settings and got to discover the different effects in the different types of light. But what did I find out you may ask. Well, how do I put this… The color temperature differs in different light. Okey, that maybe a bit blunt and easy, but light is seen in color temperature, and different light radiates different temperatures. Therefore by adjusting the white balance in a photo you can get the light either colder or warmer and this is great when you want a different light when you are taking focus, or to find the right light when the light conditions isn’t the greatest. And by using the different adjustments settings the camera provides its easy to find the right color temperature you need, and if the camera choices doesn’t suit you, you can go to the custom setting and find the right balance by yourself. The color temperature is measured in Kelvin, and depending on the light you are photographing in the lower you adjust the K the colder the picture will become, ex a more blueish light will appear. And the higher you adjust the K the picture will get warmer and will become more orange. But like I said, it differs in different light, try it out and see! I think Im going to again just to make it stick.

The more I write about this the more I feel I am writing nonsense, but I think I get it, and I guess that’s what matters.

Experimenting with Focus Modes:
Change your camera settings so that you are focusing using the Single-Point focus mode. Try using all of the different focus points to see how they work in focusing your scene. Then set your focus mode to AF-S and practice focusing on a stationary subject and then recomposing before actually taking the picture. Try doing this with subjects at varying distances. Lastly, change your focus mode from autofocus to manual focus and practice a little manual-focus photography. Get familiar with where the focus ring is and how to use it to achieve sharp images. Write down what you learned from the different focus modes.

This one I am still figuring how to get a 100%. I think that the other assignment was hard to get right and this one I much harder. I dont know if I ever will become a great photographer, but Im gonna try hard and even if I won’t become an expert, I will be able to use the camera in a competent way. Thats why Im gonna keep researching this one and many other topics in the art of photography. But I did have some findings and here’s what I learned till now.

I learned where the focus ring is! Okey, that wasn’t hard. But with the focus ring it got a bit better, but it ends there. I got the fore, middle and background focus, but different focus points and competitions was not easy and Im still getting the hang of it. I will continue this and get some good shots I can brag about. Maybe even get one in my portfolio? Will be continued…

Q2:

Practical assignment
Take five pictures every day for the next five days. The subjects of your pictures can include a series of different objects, people and landscapes. The focus of this activity is to put into practice what you have learned so far about exposure and composition. This includes: Depth of Field, Motion Blurr, High Key, Low Key, Pattern, Symmetry, Texture, Lines, Framing, Perspective, Space, Balance and Colour. Apply the manual settings as explained. Submit your six best pictures at the end of the week, listing the following with each picture:

• ISO 
• Aperture 
• Shutter speed

So much bad weather, but I think I got some good photos out of it. Here are 6 of the all the photos I took:

Depth of Field
ISO: 2500
Aperture: F4.0
Shutter speed: 1/320

Low Key
ISO: 4000
Aperture: F6.3
Shutter speed: 1/160

Symmetry
ISO: 1250
Aperture: F6.3
Shutter speed: 1/100

Lines
ISO: 1250
Aperture: F6.3
Shutter speed: 1/60

Framing
ISO: 2500
Aperture: F6.3
Shutter speed: 1/200

Space
ISO: 320
Aperture: F3.5
Shutter speed: 1/320

These are not the greatest pictures, but im learning and I hope I can take some fantastic pictures that I can put into y portfolio when that time arrives. Being a photographer is harder then I thought, it not just point and shoot. And that’s why like everything else I want to learn Im gonna keep taking pictures and having fun with my camera!

Observation and analysis (2 hours)

After watching the video: Introduction to Photography: The Camera by Ben Long (1h 52m), please answer the following questions. If necessary, refer to your Camera Manual:

• Name all the functions / buttons on the front of your camera
• Name all the functions / buttons on the back of your camera
• Explain how you would set the correct ISO
• Explain how you would change the aperture
• Explain how you would change the shutter speed

My Camera is a Canon EOS m50 Mirrorless and here are all the buttons:

• To change the ISO I can choose different modes from the mode dial, and push ISO button on the touch screen and slide the ISO menu sideways, or I can use the buttons on the camera if Im looking through the viewfinder.
• To change the aperture I go to the manual settings and choose aperture from there and follow the same steps as ISO.
• To change the shutter speed I must follow the same steps as ISO and aperture since they all show up on the same screen. Its all fairly easy if Im using the touchscreen, but it is a bit more complicated if im in the viewfinder, still getting used to the camera.

Question 1

Research, written and practical assignment (4 hours)

Throughout this lesson you’ve learnt about the various techniques used and inventors that contributed to the art form that is Photography. Choose only one, do some additional research and in your own words write a report on why you think the chosen technique contributed to what we are able to do today through photography.

• Explain your research and choice of technique.
• Include any images which you think are necessary to explain your thought process.
• This should be 500 – 1000 words.

This was a though choice, after reading and researching the history of photography many steps stood out to me, actually all of them. So many people have influenced and experimented to create a photograph. To believe that the concept was already thought about b.c. it’s something a find very fascinating. History has always in a way fascinated me in a large way. To think that Leonardo DaVinci actually made a working projector and other taking that and made it even better and better, and the way both Daguerrotype and calotype changed the story, to George Eastman who changed photography and the biggest way by putting the cameras in the hands of the people. And to the way we look at photography today. As you may see, many topics I could have chosen and believe me there’s way more.

But for my assignment I chose the technique that I think had the most influence on how photography works today, and that’s the Kodak camera and the film roll created by George Eastman. 

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Something about George Eastman fascinates me. A man who started rich, got poor, found a job as a clerc/bookkeeper, start a company, to invent a film roll that took a lot of trails and errors to complete, almost went bankrupt and then finally got the success he wanted. And what fascinated me the most was the fact that a man who was that largely involved in business was actually a very awkward man in his social life. But it did not stop him!

It first started when Eastman wanted to go on a holiday, and a co-worker at the bank he worked on said he should document the trip. He went to the local photography store and bought a photographic outfit, but he could not understand how to use it correctly and had to hire a professional photographer to give him lessons on how to use it. And not just that, he thought that the camera was too large and heavy to carry around and all the chemicals was a mess. He wanted to change that and started coming up with ideas to make it much easier and less massy to take a photo. Oh, he never made the trip, but he did get completely absorbed with photography. He first found a new and better way to use dry plates in photography and got a patent on machine that could mass produce the plates in 1879 and later started the Eastman Film and Dry Plate Company together with the businessman Henry Strong, reducing the cost of photography. 

They then created what would later revolutionize the photography business, the film roll and a camera that could hold the film roll, the Kodak. The Kodak was very easy to use, just with a few buttons and the picture is taken. The film roll was placed inside the Kodak and the user could take 100 pictures and send the camera back to the company where they would develop the pictures and send the pictures back to the user. With the slogan “You press the button, we do the rest,” it was a success. Normal people could now buy the Kodak and be their own photographers. But with the pricing of 25$ it was a bit to steep for everyone to use it and George Eastman had to come up with an idea where he could lower the cost of making the camera and film roll and thereby could lower the price on the camera.

By experimenting he found a way and made a new Kodak type that was meant for a different audience, children. For only 1$, you could buy a smaller version of the Kodak called “the brownie camera”. The sales shot of and George Eastman and his company could finally enjoy the success they were waiting for.

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I would say that the Kodak is the camera and technique that has formed photography to the place it is today. Since the Kodak was meant for the people and not just professional photographers it opened up way for everyone to either become a professional photographer or to just take pictures on a hobby basis, but still it fueled many peoples interest in the subject and photography could reach new heights and creativity. Thank you, George Eastman (and many others) for making that possible.

But like I said at the beginning, It has taken many steps for photography to become what it is today, without creative people and inventfull people Eastman could not have pulled of the Kodak success. The history of photography is something everyone should look up, photographer or not because photography is something that reaches all of us. 

I researched this subject by reading the sites the teachers recommended and by searching the name George Eastman, first film roll and Kodak. I also watched a 3-part documentary on youtube called “George Eastman (wizard of photography)” and learned a lot from there. 

Sources: 

https://www.eastman.org/about-george-eastman

https://www.biography.com/inventor/george-eastman

Wikipedia

https://www.huffpost.com/entry/kodak-no-1_n_4025737?ncid=edlinkusaolp00000009&guccounter=1&guce_referrer=aHR0cHM6Ly9uby5waW50ZXJlc3QuY29tLw&guce_referrer_sig=AQAAAJdmQy6tqLPe4KVTI8_ZT6WIQmeIw-0Up-FaGUm6L9EsyHAoVVsyIdr2TB8kr3vhoK4aD_Cf96HuNI1inWMT3opywfB4JO3pFeJ3a7yg9JiV7tdU-k-UsxUcGwEgi4x_NMtC48dJbiaKS8DQlJX-XPyqKcNsQa9eo1bcqKG5-tTy

Take the moodboard you created in the last lesson task and now create your personal brand logo.

When it comes to determining your personal brand, no one knows better than yourself whether you’re traditional, trendy or tough. 

Create a unique typeface accompanied by an icon or symbol that showcases you – or an aspect of you – as a brand. You are free to choose whether you want to add a tag line or not.

Okey! Here we go! I have had a small vision on how this brand will be. And I continued on my quest to bring great clothing to the people who finds it quite hard to acquire it! I had a moment when I doubted my decision on creating a logo to my Phatty Fitness brand because the assignment says that It has to be a personal logo, im thinking that a personal logo would be with my own name on the logo, ex. a design company that is represented by me. But then I thought, hey! this is personal. This brand is personal to me as it is something that I care about, its kind of who I am. The reason I chose Phatty is because I am in that same situation as many of my customers will be. Im 173cm and weigh around 125kg, and im not okey with that. I have to do something about, but it is really hard, both physically and mentally. And when its hard to find the gear it doesn’t help. F ex if I go to the local sports store and buy a tights in size xxl, it will always be way to long because xxl is not made for obese people but tall people. But I want to help both myself and others to achieve their goals by giving them the gear and help them reach a limit where they are happy with themselves and that is the person I am. I want to help people, and in the process help myself.

And the name, we have to talk about the name. My friend Mr. Nigel (or was it someone else) once told me that there were positiv and negativ words you can use when creating a brand, and if the word you chose are pushing towards the negativ side it shouldn’t be used. Aaand to address the elephant in the room, Phatty or fatty as its taken from, I would say are on the negativ side. Then why.. Hold on, here it comes… I am sick of people acting all tough and keeps pricking on other people because they are not like them, I have been bullied for more then being big, but it dosent matter what it is, fat, studder, having Løken as a last name (means onion), or anything, It hurts. It hurts allot.

I belive that by calling a brand Phatty it gets the negativ effect on the people out there who keeps feeding on other peoples insecurities by the fact that a person is wearing clothes were it already says it. A person can proudly wear a brand were the name doesn’t define them but helps them forward. A name that follows them to their goal, being called fat will never have the same meaning again. Im calling it a political message. I have many thoughts on this subject, but we can keep on going another time. Now for the logo.

I already had some thoughts about how I wanted the logo to look after I finished the customer profiles. And the name Phatty Fitness was also chosen in that stage. I first called it Phatty Sportswear, but changed the name to fitness because I wanted to focus on the bigger stage too, not just the clothing. Fitness has a wider reach as it means more then just having the right gear to go for a workout. This way I can also focus on helping my customers with the other aspects on finding a healthier way to live. But after sketching a bit it did not feel right. And I tried some new approaches on the matter.

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I came up with the idea to use the letters P and F together to make a logo. The P standing and the F being upside down. I liked the look but it needed more so I tilted it to the side for it to look like it running. I was happy with the look and continued to scamp it in illustrator. After tilting and trying new ones I tilted the PF logo all the way to side. It looked like an infinity mark and I liked it, infinity is something that intrigues me and I often hear that I once I make up my mind for something I can keep on going forever. And it fits the brand well since being healthy is not something that you should stop doing, it should go on for the rest of your life and your next, well, for infinity. I also reflected it to look like a heart, but I liked the infinity one best. I think it looks really well as a fitness brand.

I wrote Phatty fitness under the logo on a bold and round font, that I think complemented the logo and meaning of the logo well. And the P and F in the logo is actually just the p and f from the same font put together. And, my logo was born.

I like the logo allot and I hope that everyone else also thinks that. Logo making is something I find very fun, I have designed to logos in a short time now, the Food & Malt logo and this one, and it shows me that Im taking the right path in life by doing this.

Looking forward to my next assignment!

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Sorces:

MOckUps taken from freepik.com and adobe stock.

Customer profile: Create two consumer profiles for a fictional client.
You are free to choose the client and the product. 

List the things that you think are important to include in a consumer profile and show your research.

I think its important to “know” your clients and can feel there hopes and frustrations with them. I believe a profile should include a persona, with age, and other personal matters. In my profile I included weight and height since my fictional client sells fitness gear to oversized people. Called Phatty Fitness. I chose this because im kinda big myself and are really frustrated that usually fitnesses clothes are made for the average person and not for us actually wanting to change our life and get healthier. If I were to buy a tights, I would need to buy it in xxl and since my height is only 170cm the pants will be too long and wouldn’t feel comfortable since xxl is made for really tall people and not obese people. I believe that if the gear fits, the workout will be harder since the person will feel much better about themselves and it will be easier to reach the goal. Buy anyway, enough of my frustrations, here are two profiles for Phatty fitness.

I found this profile on the web https://www.freepik.com/free-vector/customer-profile-infographic_4590910.htm, and used the man as an inspiration because I likes the simplicity and the way I could make him bigger to represent my profile. But instead of copying him I drew him myself in Illustrator for practice, and made him into a girl for the second profile. And the rest I did by myself.

Moodboard: Create a moodboard for your personal brand.

Ideas of what to include:

• imagery
• colours
• visual metaphors
• textures
• patterns and shapes
• fonts

You can either create a digital* version or a physical one. 

* Please do not submit a screenshot of Pinterest as your mood board. Create your own unique layout with relevant emphasis and focus.

Im posting both assignments on the same blog cause I want to continue on profile by having Phatty fitness as my personal brand. I got to admit that starting a clothing collection is not my biggest dream but I think it fits well with the overall assignment. And without further arduous…

Picture sources:

https://www.verywellfit.com/plus-size-yoga-3566736

https://www.sierra.com/lp2/exercise-wear-guide/

https://inews.co.uk/inews-lifestyle/shopping/best-womens-fitness-running-apparel-yoga-cycling-hiit-running-431867

https://www.buzzfeed.com/abbykass/pieces-of-workout-clothing-that-amazon-reviewers-swear-by

https://www.facebook.com/breakingmarathonlimits/

10 Trendy Fitness Clothing Brands We’re Obsessing Over

Visit a popular store, like an Apple reseller, Nike, Levi’s, H&M or Ikea. The brand should be well-known and you must visit a shop where their products are being displayed or distributed. In smaller towns you may not have access to these stores, in this case you will need to find a section showcasing these items and view how they are displayed or laid out. Before going to the shop, determine the following about their brand identity and, once at the shop, evaluate how they remain true to their brand identity or how they do not. How is the brand identity enhanced (or perhaps, not expressed) at the point of customer interaction? Hand in a write-up with photos of the following:

• What brand identity element are they using in their logo (e.g. abstract mark or word mark)?
• What do you think their brand ideal is?
• How do they remain true to their brand ideal within their shops?
• Evaluate the customer experience according to the brand ideal. (For example, if the brand ideal is “innovation”, do you get a sense of that ideal when you visit the outlet?)

Evaluate the visual display of the products according to the brand ideal. (For example, if the brand ideal is “value”, is this expressed in the way they display the products?)

I chose the Apple reseller Eplehuset, because I wanted to keep focusing on Apple and simply because Apple has always been my go too brand, iPhone, Mac, iWatch, iPad, you name it, I got it.

Before: I always had I thought about how Eplebutikken displays there brand inside the shop. I always liked the simple and clean look they got. But I have never thought about why they got it like that and by doing the other AW05 I got a good idea on why. So, before visiting the shop I think that Eplebutikken keeps Apples brand identity by having just that clean, simple, yet elegant look in there shops, just like the Apple logo and brand. And I believe that before being there they really represent the Apple identity in a very good way. 

• What brand identity element are they using in their logo (e.g. abstract mark or word mark)?

There logo is a wordmark logo with a blue oval shape around the name and a white oval ring almost at the end of the blue shape. The eplehuset word is tilted upwards from the end of the word. 

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• What do you think their brand ideal is?

Innovation, simplicity, contribution, excellence, elegance, exclusiveness.  

• How do they remain true to their brand ideal within their shops?

Its not often you enter a clean and simple store like Eplehuset, I think they represent there brand ideal very nicely by having it that way. It shows innovation and all the other ideals since not many stores has it that way. I believe that Eplehuset is building on the ideals by making the customers feel special, because of the exclusive feeling of elegance and simplicity the store provides. There products are shown in a tidy way on great looking furniture, yet minimalistic.

• Evaluate the customer experience according to the brand ideal. (For example, if the brand ideal is “innovation”, do you get a sense of that ideal when you visit the outlet?)

Standing outside the store the only thing that makes feel the brand ideals is the great doorway to the store. The logo doesn’t make me feel anything at all, I think its kind of boring and doesn’t represent the exclusiveness that Apple have. I think it’s to round and the blue doesn’t stick out, it’s just an ordinary blue color. I feel that the logo would fit better in their support shop (they have their own support shop) then on their retail store. But, when I enter the store, I get the same feeling I always get when I go there, I get the feeling that this is something special. The way their stands are standing far away from each other and their clean products on top of them makes me forget about the logo and just enjoy the feeling of watching the products shine (yes, I’m I huge Apple nerd). I asked the staff if I could take my own pictures around the store and the staff acted very forthcoming and politely just like I expected. After talking to a very nice lady who seems the be in charge, I got my “go ahead”. So, after talking to the staff and eavesdropping while they were talking to their costumers, I felt good professionalism. They were black shirts with the Eplehuset logo on the side of the chest, which I think works well even though I don’t like the logo. What I don’t feel like fits the ideals is the way the use their shelves. Many products shoved inside big grey masculine cabinet, when looking at the rest of the store it felt a bit messy. But anyway, I think that Eplehuset are showing Apples ideals in a good way by the clean, simple and elegant look the provide. And after having a chat with the woman in charge I see why they follow the ideals in such a manner, simply because Apple wants it to look like that. That’s why when you enter stores like Eplehuset, Elkjøp, Power etc. the Apple products will be shown in a very similar way.     

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1. Look at the following logos and explain in your own words what you consider their positioning to be (do this for each one).

Instagram: Its an app for smartphones that focuses on taking fast pictures and posting them on a social media. I believe the logo represents a polaroid camera to highlight the matter that the pictures can be posted right away just like you get the picture right away with a polaroid. Hence INSTAgram, instant. By using the polaroid camera and using bright different colors Instagram wants to yank in a younger audience, where they can display there lives and edit as they wish.

Mercedes-Benz: The star in Mercedes in both elegant and luxurious, just as there cars. It represents high standards and much thought and focuses on people with more then an average income. 

Mercedes is well known and therefore doestnt need the name under the logo, making the brand development an successfull story, not only in the car industry but also the rest of the world. 

Mastercard: The Mastercard logo is to be seen everywhere and that’s exactly what they want. Credit card is something most of us use, and Mastercard is probely the most famous of them all and pioneers in there way. The logo is to parallel circles overtopping each other, simple and easy design. I also believe the circles could be to coins adding on each other, representing earning money, but that’s only what I believe. 

2. Let’s work backwards! Look at the logo on the Apple iPhone and, by doing your own research, investigate the history of the product and the company that manufactures it. Give an outline, in your own words, of what you consider the following to be:

• Describe the iPhone’s brand identity – exactly as you see it

Strong, independent, elegant and sleek, high quality and expensive but user friendly to appeal to all who wants to use it. I believe that Apple is deviating from there brand by becoming too greedy in the marked and you can see that with the prices on the iphone only getting higher but the quality is getting worse or stays the same. But still, Apple has a good hold on there costumers including myself.    

• What do you think its positioning is currently?

I think that iPhone has a really strong position in the marked, maybe the still the strongest but by increasing the cost by much it has let other contenders get a great foothold. Apple is user friendly and therefore has the ability to keep the users buying there items, the iPhone goes its own way and people are satisfied with that. The iPhone is elegant and sleek and looks more luxurious then its contenders, combining looks both outside and inside (also the user friendliness) keeps us coming back for a new one each time.   

• What do you think the strategy for this specific product was?

I think the strategy for making the iPhone was to make a phone that’s more then just a phone that can call and text, but making a device that could make the everyday life much simpler by also adding a lot more like fully working web browser, mail, better games, calendar etc. And making the screen the phone, text and all through touch screen, no buttons in front of the phone at all. The iPhone was the first of its kind and that strategy worked really well, adding to Apples giant success. 

• What research do you think was done on this by the company who made it?

For this product to work and become a success I believe they spent a lot of time mapping what people used to keep life and track and researched how they could simplify it by putting it in a phone. Since the iPhone was the first of its kind I also belive that they used much time to develop and research the touch screen consept and how they could implement the touch screen with a great user interface and apps. 

3. Now take the same product as in question 2 and explain, in your own words, how the visual element (in this case, the logo) fits in with the brand identity.

I believe the logo fits with the brand identity because the logo itself represent the iPhone. The silvery apple, clean and elegant just like the iPhone. I can see how the Apple logo has changed in the years and followed it brands, not just the iPhone. Yu can see that Apple keeps the same kind of design on almost all there brands like the Macintosh, Apple TV etc. The clean and elegant look goes for all. And if you research older products the logo has the same kind of design and feel that products has. 

Q1:

• Having watched the video with Nigel French – describe, in your own words, what each of these colour systems means: RGB and CMYK.

RGB – This modul uses the primary colors Red, Green and Blue. It adds colors and is therefore called an additiv color model. You should use the RGB mode when designing for web, digital cameras, screen etc.

CMYK – Uses the primary colors Cyan, Magenta, Yellow and Key. It works on an opposite way then RGB, when you add color it goes darker instead of lighter. CMYK works best when you are working with print. It doesn’t have the same amount of different colors as RGB because a printer cannot print all colors.

• Make use of Adobe Colour and develop four different colour schemes. Please hand in screenshots of your schemes:
  • Monochromatic
  • Complementary
  • Triadic
  • Analogous

Monochromatic:

Complementary:

Triadic:

Analogous:

Q2:

• Use a colour photo of your choice and create the following colour effects (as per Nigel French’s video) – you should hand in four separate works of the same photo with the following effects:
• Create a fluorescent duotone
• Apply a monochrome look
• Split toning of the image
• Freestyle: Create a colour effect of your choice

Original:

Fluorescent duotone:

Split toning:

Freestyle:

For freestyle I went for a simple sepia, I really like the way sepia looks and I have used it many times as a filter when I take pictures with my phone:

Q3:

• Design a book cover for one of the following:
  a.) “Rosemary’s Baby” by Ira Levin: use complementary colours to express anguish and uncertainty.
  b.) “Animal Farm” by George Orwell: use analogous colours with a contrasting accent to express disagreement and discontent.
  c.) “The Secret Garden” by Frances Hodgson Burnett: use secondary colours to express naivety, honesty and harmony.
• The book cover must contain the title and the author’s name.
• You must clearly make use of colour to express the desired effects.

The funniest part of this assignment, but I am still getting used to combining school and work, and these two weeks I was way over my head and work got the better of me. I had so many thoughts about this task, but because of bad timing I had to lower my expectations and do something easier then I was originally planning.

I went for “Animal Farm” by George Orwell, and I think It went okey, im good with the result but know it could be much better if I learn how to use my time better. I think its hard to be an online student because I don’t have the security that a physical school provide. And therefore I still have much to learn I hope I dint fall behind before I find my place in this mess.

Animal Farm by George Orwell:

• For this assignment, you will need to explain the anatomy of type in a visual way.

Not much to explain here, I used the picture from the textbook as inspiration and made this:

• Design a poster for a band’s gig. The band is called: “The Keystrokes.”
  You can decide the name of the band’s tour and remember to include a date, a time and a venue.
  You can use a visuals and/or typography to design the poster and remember to make the type work with the rest of the design. Show us your type skills in this one.
  
  Use an A3 format at 297 x 420mm.
• Expand your design to include a pamphlet that outlines dates and further details of the tour i.e. merchandise available: T-shirts, caps and CDs or a promotion – Free drink on arrival.
  Remember this design must be consistent with your poster design. The pamphlet can be any size or format. Have a look online for inspiration.

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But oh, it was the poster this was about, got a bit carried away.

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This is kind of the week I have been looking forward to, this is the kind of work I really want to do when I grow up. When I was putting posters on my wall as a kid I usually thought to myself, how do they do it, are they just using a photograph or are they editing on computers, I had no idea. But I wanted to find out, and then I heard of a program called photoshop, and learned as a kid that if I want to make posters, photoshop is the thing. I now know that producing posters and other things takes more then photoshop alone and the more I learn about each of the design software that are being used the more I want to dive in and make everything. But oh, it was the poster this was about, got a bit carried away. Anyway.. now that I have made a poster and also made a pamphlet or brochure is actually what you can call it, I got to use 3 different at ones to make this task come to life, Illustrator, photoshop and InDesign! And it was so much fun! To bad that these two weeks has been the most busy weeks concerning work, that was a bummer, but Im happy with the result even though I did dent have much time.

Im guessing that most people are thinking about a piano when they hear “the keystrokes” and so did I. Cred to one of my co-students, he thought of a computer keyboard and that was brilliant, if you are reading this, all hail the Miami vice keyboard master! Anyway.. the piano. I thought about how I can make an easy but nice poster with some keys from a piano and still make it colorful and interesting. I first tried to find some stock pictures on the web, but then I slapped myself and got mildly frustrated with myself for not thinking about the piano that is standing RIGHT BEHIND ME!! Why look at stocks when I can take the picture myself and make something out of that. Its not a big piano, more like ratter small, but I could make something with it. I found my camera and took some photos and then picked the one I wanted to use.

The second picture is the one began editing and I experimented with the colors and other things and it ended up like this:

I then sent the file to Illustrator to enhance it further. After experimenting with different placements and typography I was happy with the result. For “the keystrokes” I went for an elegant font because I see a piano as an elegant instrument. Then for the info I want for a more impactful font for it to stand out and to be easy to read. When I was done, I tries some different effekts on the poster to make it less POW with the color and decided on the mosaic effekt in photoshop (thank you my friend Nigel for showing me the effects tab). I think It looks really great! When I was finished with the poster I made brochure with some small information of the tour and merchandise and with a url for more information. I made it with the same picture I used for the poster. The brochure I made in InDesign. The final result: