AW06 – Customer profile and Moodboard

Customer profile: Create two consumer profiles for a fictional client.
You are free to choose the client and the product.

List the things that you think are important to include in a consumer profile and show your research.

I think its important to “know” your clients and can feel there hopes and frustrations with them. I believe a profile should include a persona, with age, and other personal matters. In my profile I included weight and height since my fictional client sells fitness gear to oversized people. Called Phatty Fitness. I chose this because im kinda big myself and are really frustrated that usually fitnesses clothes are made for the average person and not for us actually wanting to change our life and get healthier. If I were to buy a tights, I would need to buy it in xxl and since my height is only 170cm the pants will be too long and wouldn’t feel comfortable since xxl is made for really tall people and not obese people. I believe that if the gear fits, the workout will be harder since the person will feel much better about themselves and it will be easier to reach the goal. Buy anyway, enough of my frustrations, here are two profiles for Phatty fitness.

I found this profile on the web https://www.freepik.com/free-vector/customer-profile-infographic_4590910.htm, and used the man as an inspiration because I likes the simplicity and the way I could make him bigger to represent my profile. But instead of copying him I drew him myself in Illustrator for practice, and made him into a girl for the second profile. And the rest I did by myself.

Moodboard: Create a moodboard for your personal brand.

Ideas of what to include:

imagery
colours
visual metaphors
textures
patterns and shapes
fonts

You can either create a digital* version or a physical one.

* Please do not submit a screenshot of Pinterest as your mood board. Create your own unique layout with relevant emphasis and focus.

Im posting both assignments on the same blog cause I want to continue on profile by having Phatty fitness as my personal brand. I got to admit that starting a clothing collection is not my biggest dream but I think it fits well with the overall assignment. And without further arduous…