SCMAPER McDonalds

I was given the assignment to research McDonalds on the internet and explain which parts of the SCAMPER model are evident in its development onto its success. 

SCAMPER is a method you can use to find new creative ways of thinking, the letters stands for:

First of all I want to say that the history of McDonalds is actually more interesting then I thought when first starting this assignment. All the history, from when art and mac McDonald, two brothers, started their first drive in, to Kroc who brought the restaurant to become a franchise, and how the franchise got to become the fast food restaurant it is today. I guess I can say that the majority of the success come from good decision making by understanding the marked and what people want. And from the ability to adapt to new settings, making old new.

Here are some of the parts of the SCAMPER model that I think made McDonalds into the currant success that it is today:

S- 

They changed the McDonald logo, from a man holding a burger to the iconic M they use today.

They changed from having waiters to having a desk where you can order and pay right away.

Changed chips for fries and pie for milkshakes. 

C- 

They combined the drive in experience with having a restaurant where you can sit and eat. 

They made playgrounds inside the restaurants where kids can play and put toys in the Happy meals. 

They combined the meals and made a menu where you can buy hamburger, fries and drinks together. 

Combined the terms Fast and food to fast food. 

A-

Adjusted the colors, to make the restaurants stand out more. 

Cheaper meals. 

They have adjusted the Iconic M several times to keep being relevant. 

M- 

Repeatedly changed to logo and the cartridges (eticets).

Made arches for the restaurant to look more appealing. Who also became the logo.

Adding more products to fit the marked. 

P- 

They develop the drive in, to a restaurant, and changed the name from drive in to drive thru.

Made the Ronald McDonald clown to be in commercials, but then took him away and now he visits hospitals etc. to cheer up other children. 

E- 

They made a simpler menu when they saw that it was the hamburgers they sold the most of. And made another menu like the one we see today.

No waitresses. 

R- 

You pay right away, making everything go faster.

(In my opinion, many of the decisions they made goes into more than one categories of the SCAMPER method)

There are also many other things mcdonalds have done to become what it is today, and I believe that they will stay relevant by being relevant and innovative for many years to come.